Zenarate

Crafting a humanizing digital presence for Zenarate, a customer service training and coaching AI platform.

zenarate.com
UX Design
UI Design

About project

Following Motto’s rebrand of Zenarate, the project focused on showcasing the digital experience by highlighting the human-to-human interaction and the holistic product offering.

My role

I led the UX and UI phase, working closely with the branding designers and client throughout. The site required a thoughtful restructure to make complex information more accessible, while ensuring the refresh stayed true to the core concept.

Note.A shared momentum

A shared momentum

The concept of shared momentum stemmed from the symbiotic relationship between customer service staff and their customers, as well as the cyclical nature of the product offering. This idea was brought to life through interactive modules and art direction.

Note.Centered around humans

Centered around humans

To differentiate Zenarate from other AI platforms, the site puts the human aspect of the service front and centre. Moving away from the traditionally digital and technical aesthetic of AI, the design embraces a more open, approachable and friendly UI.

Note.Structuring for clarity

Structuring for clarity

By introducing more timely primary CTAs, using modals to unpack information, and implementing a convenient tagging system, the design is structured to make the experience more intuitive and responsive to users’ questions and needs.

Credits